Posts by Yvonne Devereux

Author: Yvonne Devereux

  • Highs aren’t meant to last forever… They’re meant to remind us what’s possible.

    Highs aren’t meant to last forever… They’re meant to remind us what’s possible.

    The first week of June was unforgettable—filled with moments that fill every part of you with excitement, achievement, and sheer joy.

    Dreams really did come true! It was the happiest I’ve been in a long time, after a year of navigating intense workloads, completing qualifications and huge grief, all while building up a business. So finally, I was feeling so excited and accomplished!

    But as the final experience that I’d been looking forward to ended, before my return to ‘reality’ I didn’t expect what happened next.

    The very next day – the crash

    Everything I’d looked forward to was over, the diary for the next three months was packed with work and I felt the sharp contrast between elation and routine, between limitless possibility and daily responsibility more than ever. My motivation was zero for two days, I had a low mood and a terrible headache.

    Luckily, I had a knowledge of what was happening – a big crash of dopamine. Intense highs trigger a surge of dopamine, which is the brains driver for motivation and pleasure. This is released more when in pursuit of goals or activities and when they are achieved or over, the levels drop considerably.

    This is where self-awareness and our survival kit needs to come out – this will look different to everyone but we must give ourselves space and self-compassion. Support ourselves while our brain recalibrates.

    Although the achievement was incredible – when I got into this crash, I then had the feeling that I wish there had been more, I should have done more, said more, been more present etc. etc. Trying to give myself the feeling of it wasn’t as good as it could have been. But my realistic brain is yelling ‘it was still better than you could have ever imagined, so why do you still want more?’


    So why does the crash happen?

    Anticipation vs. Achievement:

    The brain is wired to be more motivated during the pursuit of a goal, with dopamine releases associated with each milestone achieved. Once the goal is reached, the reward system won’t be as active.

    Seeking New Challenge:

    Humans are often driven to seek out new challenges and goals, making it natural to feel a sense of ‘empty’ or let down after a significant accomplishment.

    The day I felt back in some form of normal flow, I won the biggest contract I ever have since I started my business. But the same day I also could have won a second contract, not quite as big but still considerable; but this one fell through.

    So what did I do? Focused on the loss, not that absolute win of the first one! Again…why do we always want more?!

    As humans we are wired to always be in perfection, anything less is failure. We want it all! But that’s unsustainable and often unattainable.

    How do we mitigate the crash?

    Focus on the Process:

    Shift your focus from solely the destination to the journey itself, appreciating the steps and milestones along the way.

    Celebrate Milestones:

    Acknowledge and celebrate your progress toward a goal, not just the final achievement, to maintain dopamine levels and motivation.

    Set New Goals:

    Once a goal is achieved, set new ones to keep your brain actively engaged and seeking new rewards.

    Embrace Challenges:

    View challenges as opportunities for growth and learning, rather than as obstacles.

    Rest and Recharge:

    Allow yourself time to rest and recharge after achieving a major goal before setting new ones.

    A month later I went for a bigger job role in my employed work, back to my previous department in a role I’ve done before and loved. I got the job, meaning time will be a bit tighter. So not to say everything happens for a reason but I realised getting that second contract would have made work, business and life balance very tricky indeed. Maybe things are lined up for us somehow!

    As I’ve moved forwards since this experience, I’m fully back in flow but more equipped for the crash in future! I’m excited to go back to that amazing role that coincides with my business perfectly and I feel like I can make a big impact thanks to my knowledge and experience since I was there last… I’m starting to see that ‘squiggly career journey’ playing out every day, week, month. There is always meanders, flows and disappointments but sometimes there’s amazing high highs and terrible low lows. But that’s all part of the journey and our growth comes when we lean into it.

    As I come out of this reflection, I’m learning to welcome what comes from our experiences with curiosity and care. If this resonates with you, maybe it’s time to pause and ask—what does your survival kit look like when the dopamine dips?


    Here’s a few takeaways to keep you exploring!

    • Self-awareness is your greatest ally: Naming the emotional dip and understanding the neuroscience behind it helps shift guilt into compassion.
    • The pursuit holds the magic: Anticipation often brings more dopamine than the final achievement—so joy lives in the journey, not just the finish line.
    • Be gentle with ‘what if’ thoughts: Regret after the high is a trick of perception. Your inner voice might whisper “you should have done more,” but reality often says otherwise.
    • We’re wired to want more—so notice it without judgment: Recognising our perfectionist tendencies helps loosen their grip.
    • Recalibration is necessary, not indulgent: Rest is the bridge between impact and sustainability—build it intentionally.

    Let’s honour the highs, embrace the lows, and stay curious in the space between. That’s where growth quietly happens.

  • Lyrics, Lessons, & The Leader in Me

    Lyrics, Lessons, & The Leader in Me

    Turning song lyrics into life lessons – and sharing them out loud.

    The more I explore Role Model & Inspiration, the more it keeps finding me.

    In recent weeks I’ve received emails talking about it, resources around it, leadership themes, webinars all around the importance of role model and inspiring leadership.

    Well, this is what I’ve been doing for years… is everyone else only just catching on or is it suddenly now cool – a bit like country music?!

    Similarly to my shift, my clients are also finding this pivotal in their growth. So, I’d like to share what happened for me to discover this useful anchor and see the great benefit of it.

    Personal growth often happens following a challenge of some kind.

    I’d heard the term ‘no rain, no flowers’. However, I didn’t really see this until around three years ago. Prior to this I seemed to get stuck in any kind of setback, clinging onto the negative of something not working out or going the way I hoped. I let things become my identity and took pity on myself, instead of seeing it as just a part of my journey and something to grow from.

    I’ve written before about my excitement when a quote or song lyric appeals to me, but it really all came together for me in a personal development workshop in 2022.

    Our exercise was to describe our experiences and journey using something creative. I had no idea where to start until I looked at my reflective journal notebook where I constantly write quotes and song lyrics in when they appeal to me. I took some time to think about the highs I’d had in the past, and how the lows that followed affected me. So how did that compare to where I am now?

    Only then could I see that it was because of those highs and lows and the in between parts of ups and downs, trying to find my way back that made me who I am now.

    • Every mistake gave me learning
    • Every challenge and tough time gave me resilience
    • Every step forward gave me strength
    • Every new day gave me hope

    I’m now so proud of myself for being honest when I was struggling and getting the help I needed to give me the power to find me and my passion.

    So I gave myself a song, which, I believe is me speaking to me.

    It’s by Kip Moore, my favourite artist and it’s called ‘Comeback Kid’… one line is ‘I’ll get where I’m going, because I know where I’ve been’.

    I’m also very proud of being brave enough to tell this story to strangers in a workshop and now to all of you! But the reaction I got back made me so overwhelmed and elated.

    Now, I’ve spoken before about Kip Moore, this lyric is now on my website along with some other inspiring quotes. I love him and his music but the reason he’s a role model for me is the excellence in what he creates and his dedication to it, his humility and his authenticity. He’s led by the passion for grit and determination with a depth of self-belief I was once envious of but I’ve now developed for myself. He quotes ‘don’t look at the pack, do what you really feel’. This gave me the confidence to do what I believed in, and what was in my gut.

    So, in that workshop a confidence in honest vulnerability came to me…

    My core passion is through music and lyric and how it speaks to me. When I found an inspiration and a confidence to use that, things really started to shift.

    My work almost 20 years ago was in ‘Role Model Leadership’. I trained, led and developed people using the ‘Inspiring Others’ approach. I always wanted to be a role model to others, but I never considered back then, the importance of having one of my own and also being one for myself. And it’s had a profound impact on my self-confidence and personal brand.

    A more recent group coaching session explored ‘Role Model’ and I built on what I did in that first workshop, only this time I reflected on it by creating tools and resources to discuss and use with my clients, it really works! This isn’t copying, it’s using your inspiration to create your own style and become a role model in your own right – to both yourself and others.

    Since then, I’ve sought out inspirations and built on my growth by using them, but that first one, is a real special one.

    The stars aligned last month when I ran into Kip unexpectedly. I was over the moon to have a chance to chat with him and be brave enough to tell him about the inspiration he and the ‘Comeback Kid’ lyric have been. His reaction was so humbling to see – I guess no matter how well known someone is, hearing that your work meant something so real to someone else, that’s the magic we’re all looking for, right?

    You don’t need to be a leader of people to influence others positively, leading yourself authentically will result in you leading yourself to success.

    So be proud of yourself

    Don’t give up on yourself and don’t be afraid to share your journey, you’ll be amazed at the feeling it gives you when you hear how it’s influenced or helped other people. The sharing in itself will also help you too!

  • Setting the Foundations

    Setting the Foundations

    When embarking on my journey to business owner, I spent a lot of time on the branding and what I wanted to represent and ultimately who I wanted to appeal to. Over a year on, I currently feel like I’m steering a small boat, one that’s grown from a rowing boat with a small hole and one paddle, to something that now feels a little studier!

    So, how have I got here? Laying and building on those foundations and keeping true to the essence of what I wanted to create.

    What was it that I wanted to create?

    Initially, this was grey, it became apparent quite quickly that I would be naïve to think that I could quit my job and become a full-time coach! Was the business just coaching? That was my latest qualification, but I had lots of other experience. It took several coaching sessions of my own to figure everything out but there was one particularly transformational session I had with a great coach, who helped me to see that I could tie my skills and experience together into a variety of offerings. This established the three pillars of Coaching, Mentoring and Training.

    So now I had a clear offering, I needed some anchors to tie this little boat to!

    Often these things take a lot of time to figure themselves out and can change as you evolve. But usually a great place to start, once you have your ideas is values, target audience and vision. Well, thanks to lots of coaching sessions and personal development, I had strong awareness of my own personal values:

    INFLUENCE     KNOWLEDGE  LEADERSHIP   LOVE    HONESTY

    CURIOSITY       SECURITY         GROWTH          PEACE      LEARNING

    But how do these fit with Yvonne’s Leadership Development? Whilst my business is a representation of me, I have my own personal journey to do too. Therefore, my business is it’s own entity too.

    Values lay the foundation for what the company cares about most. They act as a compass ensuring the organisation works towards a common purpose and aligns with the company’s mission and vision.

    Ok, so I also need a Mission Statement & Vision Statement then!

    I thought my strapline was enough… ‘Be the Change You Wish to See, Your Passion is Your Power’. So, a bit of research was needed!

    A strapline is a short, catchy phrase that encapsulates the essence of a company. It’s designed to be memorable and often used in marketing and branding.

    Yes, I’m definitely pleased with that, I didn’t know at the time, how much I’d use it and align to it but it’s become my main marketing tool too over the last year.

    So, back to my business values. Just like a ship needs strong anchors to steady itself in rough waters, my business needed values that would keep me grounded—no matter what waves came my way.

    For Yvonne’s Leadership Development, those anchors became:

    AUTHENTICITY              CURIOSITY       GROWTH

    Authenticity – Staying true to myself and my clients

    Curiosity – Embracing learning and discovery

    Growth – Encouraging transformation and development

    These values don’t just hold the business steady; they help me navigate each new challenge, ensuring I remain aligned with what truly matters. They also represent all the areas of my work perfectly.

    A Mission Statement is the ‘What’ and the ‘How’ that defines the company’s core purpose.

    After lots of drafts, here’s where I’ve landed:

    At Yvonne’s Leadership Development, my mission is to empower individuals and leaders to unlock their full potential through the transformative power of self-leadership and personal development. By inspiring passion and harnessing curiosity, I aim to help each person become the change they wish to see in their personal and professional lives.

    A Vision Statement is the ‘Why’ and ‘Where’ of the future – The aspirational future and desired impact of the company. So, imagining my ‘why and where’ as well as alignment to the values and vision, I was inspired and proud to get to this:

    I envision a world where individuals lead themselves and others with self-awareness, confidence and authenticity. Through Coaching, Mentoring and Training, I empower people to embrace personal growth, transform challenges into opportunities and inspire meaningful change in themselves and others.

    So, what do I do with all of this now?

    Well, I’m hoping to use it to attract and retain clients that see the value of me. Clients that I love to work with and feel passionate about their results.

    I want my clients to say ‘She’s like me and she solved the problem that I’m having. Maybe she could help me…’

    This is my intention with this platform, the heart of what I do: creating a space where my clients feel safe, supported, and truly seen. A place where they belong, where they can embrace who they are, and where they can unlock their full potential—whether that means figuring out what’s next, exploring new possibilities, or finding peace in the present. I also hope that I can spark a little inspiration along the way!

  • One year of YLD – A Reflection (Tennessee Style)

    One year of YLD – A Reflection (Tennessee Style)

    ‘Pour Myself a Cup of Ambition’ is said to be the lyric that Dolly Parton is most proud of.

    That’s quite a statement for a women with a 6 decade long career and countless hits and accolades under her rhinestone belt!

    Being a huge inspiration to me, I have often wondered in times of challenge and uncertainty – ‘What would Dolly do?’. Without question, she will have had struggles in life, we all do. But what a craft of authenticity it is to bring your true self to your art and inspire others, whilst being adored for it.

    When I started this business, there were lots of questions to answer, mostly for marketing purposes;

    • What’s your purpose?
    • Who’s your target audience?
    • What’s your niche?
    • Why you?

    It took me a while to figure all of this out, some if it is still evolving, but the main purpose for all this, my un-shiftable vision was simple: I want to create something to help others in a way that this had helped me.

    When I first started in leadership I was sent to so many courses, luckily being in high end fashion retail, a lot of these were around:

    ‘Inspiring Performance’

                  ‘Delivering the Brand’

                                 ‘Role Model Leadership’

    Amazing, glossy, inspirational content that has not only shaped my professional outlook but my personal one too.

    When I started out in Learning and Development I was sent on lots of courses, a CIPD* programme, to understand every element of the world of training and development. The same thing happened in my Coaching accreditations, my mentoring qualifications… all alongside countless books, webinars, networking events, in-house courses, away days and CPD… the list goes on… you see where I’m going!

    Each time I hoovered up the content until I had thousands of pieces of an incomplete jigsaw puzzle made up over the last 20 years.

    So I considered, what would I want if I was my target audience? Which, to be honest, I pretty much am! A female with tons of experience and achievement who struggles to see her value and worth and be heard in a very noisy competitive world. In need of more:

    Self-Awareness            Self-Confidence          Help to Find my Vision

    Knowledge on how to make an Impact

    What if I created something that brought all of those pieces together?

    Self-Awareness

                                Vision Setting

                                              Inspiring Leadership

                                                             Personal Development

    And so YLD – Yvonne’s Leadership Development (happily also my initials!) was born!

    12 months in, for the first time this month I called myself an entrepreneur – it felt odd but it felt GREAT!

    I’m not making big money, but I am making a difference to my clients and others around me and that is what I’d call a success. Here’s to the next 12 months and beyond. And to finish in the way I started this reflective piece, in the inspiring words of Dolly:

    Find out who you are, and do it on purpose!

  • What comes after the chaos?

    What comes after the chaos?

    Burnout, stress, change, success, grief, sadness and the continued need for life to just keep going!

    When starting a new business ‘consistency is the key to success’ is the message that I and most other marketing experts have been selling to me for months. But having never experienced grief closely before, three close successions of family loss have left me buried under a ton of it and feeling completely stuck.

    Learning from the past

    I’ve mentioned in previous writings that last year was one of the best and worst I’ve ever experienced. The ever-increasing pain of tension in my neck and shoulders was growing alongside all of the excitement of building a business, the tough work of trying to build a following, finishing qualifications and fighting to keep the corporate job I also loved. Home life was beautifully heart warming but also difficult due to my beloved poorly dog and the knowledge that we didn’t have much longer left… my whole world was changing at a rate I couldn’t believe.

    Trying to embrace it all, I laughed it off, did a bit of yoga & meditation, lifted some weights and hoped it would go away! But I recalled recently as everything took that final turn for the worst; I’ve been here before.

    During a difficult house move in 2021, followed by many years of a hyper-vigilant mind and always on the lookout for the worst-case scenario so I was prepared for everything, I had kept going and going for way too long, until anxiety caught up with me and floored me.

    But here’s the interesting thing, it didn’t happen until a few months later when all was well and things were much more settled. Why, you might wonder? Well, when we are in the thick of stress, our nervous system goes into a fight, flight or freeze response mode in order to try and keep us safe. I was in full on ‘fight mode’ and had been for a long time. It was only when the stress eased, I came down from the need to be in that state that there was room for the reaction to it all.

    So what’s different this time?

    Well, I like to think this time, there’s been a little learning, a slightly earlier intervention of:

     ‘STOP and pause…

    ‘I need a bit of help actually’ and

    ‘Ouch, my neck really, really hurts!’

    It was still a little late, I think. But the learning from the reaction to that house move and subsequent recovery taught me that there was work to do. I saw amazing benefits to the mental health support I reached out for. I have been very open about that as I believe others who are suffering and haven’t yet reached out, need to hear that it’s ok to do just that.

    That therapy and counselling path started my journey into coaching. It helped me to hold up the mirror and fix that past so that I could then move forwards with purpose.

    How is Coaching different to Therapy?

    In therapy, we look backwards in the work to uncover or fix what may have happened in the past in order to see what can be done to feel better in the now. In coaching, we may nod to that past to see what perhaps has led us here, but we work very much with a focus on the future.

    So, what’s the learning?

    What do I need to do? Well, these were my initial solutions, when I hit my breaking point a few weeks ago.

    • First, stop. And know that it’s ok to rest. My body had been telling me for months and I’d kept ignoring it.
    • Seeking out some help to deal with all of this loss and grief may be a good idea.
    • A damn good sports massage!

    So that I did. I paused, I breathed, and I did only the absolute essentials.

    Having checked these bits off my list, I move forwards, still with difficulty, it’s early days, but with the intention and self-care to shake off the sadness and find gratitude for the space and time for healing.

    Stress Awareness Month

    April is ‘Stress Awareness’ month, which is why I waited to share this now. Stress can show up for us in so many ways, there are some people that can continue in fight, flight or freeze for years, some it may catch up with us sooner. But either way, it is not good for our health. It can cause so many problems and can be so hard to reduce the worse it gets.

    Hopefully my story and honesty has been useful or interesting to you. If you are ever struggling with stress. Here are my initial questions to you:

    • What is the main thing(s) causing you to feel this way?
    • What can you control right now?
    • What can you change right now?
    • What is one thing you can do that will help you feel better?

    Again, this comes back to self-awareness and our journey to knowing ourselves better. Think about how you heal best. How do you take care of you?

    This will and get you out of ‘fight, flight or freeze’ so you can navigate your next steps find space for that much needed clarity.

  • Make the Choice, To take the Chance, To get the Change!

    Make the Choice, To take the Chance, To get the Change!

    At the start of the year, I created a Vision Board. The main word that resonated with my vision, future and path to success was ‘Choice’.

    Following redundancy 12 years ago, I was lost. I don’t think I knew how lost I was until around 3 years ago.

    Suddenly a crack in the door of self-discovery & personal development appeared and I pushed it wide open. I absorbed every opportunity for challenge, achievement, growth and development. I wanted back what I lost. I wanted back what I knew I was capable of.

    Except the first time I got it, it felt so easy, naturally progressing through leadership ranks, gaining Learning & Development sponsorship, CIPD qualifications and secondment opportunities at every turn.

    So why now, when I wanted it more than ever, did it seem so hard to get a hold of?

    Well one could argue that life got in the way! Some greatness and some toughness personally along with a very challenging decade figuring out where I wanted / needed to be and the realisation that I had it really damn good before and wish I’d held onto it harder! But where’s the learning and growth in that?!

    Throughout recent years, every application was a rejection or a ‘not quite appointable’, every role I seemed perfect for, and sometimes told I was perfect for was offered to others or only given to me temporarily, leaving me feeling I continually had to prove myself. When in fact, 15-20 years ago, I was more senior than the current hiring manager. So maybe that’s what I was holding onto – status?  All of this, heavily contributed to a growing feeling of imposter syndrome, although at the time, I wasn’t aware that’s what I was feeling. I just thought ‘I’m not enough’.

    ‘I’ve done everything, tried everything and I’m still not succeeding’

    So, when the final door to my ideal role closed, I stopped fighting. I realised I was chasing a feeling and success I’d had before. Exactly, I’d had it before! So, why did I need it again?

    That story, it’s success and the failures, lessons, mistakes and opportunities that it created, were all leading me to this moment. A moment where I had to make the choice, not wait for someone else to decide the outcome for me, choose me or hire me.

    I had all of the tools I needed and had built an amazing personal and professional brand throughout that journey… time to use it and put ‘me’ to the test!

    I could have fought for another chance, looked at other organisations, gone for roles that seemed a good fit, but they weren’t for the right reasons. They weren’t going to get me where I now wanted to go.

    So, I created my Power, by following my Passion and by saying ‘NO’ to what I probably should or could have.

                  ‘I made the Choice,

                                 To take the Chance,

                                               To get the Change.

    My Challenge to You

    Take some time to consider how you handle rejection or setbacks in your life. What lessons have you learned from these experiences, and how have they shaped where you are now?

    Have you ever faced a situation where you felt lost or uncertain about your path? What steps did you take to find your way?

    What choices have you made recently that have significantly impacted your personal or professional growth?

    Self-awareness and self-discovery play key roles in the choices we make. When faced with challenging situations, the power of choice can be freeing. If you’re feeling stuck, consider: What is my vision? How can my actions contribute to that vision?

    Think about what you can do each day to contribute to the ‘future you’.